The “Game” Changer
The massive gaming retail outlet Game has been saved, joy of joys! But does anyone actually care. Would the stores inevitable demise have any kind of detrimental implications to the average gamer? I mean when was the last time you can recall purchasing anything from their? Prices are hardly competitive, and from my own personal experience, why would you buy Resistance: Fall of Man second-hand from Game, when you can obtain both Resistance and Mirrors Edge from Blockbuster for the same price. Being out priced by Blockbuster is the cinematic equivalent of Daniel Day-Lewis being out acted by Adam Sandler.
So Game has been saved, but severe alterations have to be to be seriously considered, for instance a drastic change in its financial mentality is Games only viable option if their to continue to survive in such turbulent fiscal, afflictions that has already crippled Games reputation. Affordability was almost their downfall, and its a commercial necessity that they avoid similar mistakes. I’m not going to pretend that I have any semblance of an understanding of the financial implications, but from a consumer point of view, the obvious mathematical solution to Games catastrophic needs, is to be more competitive. Realistically Game simply cannot compete with the affordability of the internet, but even if Games prices aren’t too significantly higher than its internet rivals, wouldn’t you pay a little extra to own the game now, rather than wait for delivery?
But one of my more pressing gripes, is the continuous unwanted attention that appears to be lavished upon you whenever you enter a store. Staff can sometimes emanate a rather invasive attitude towards you (if I need assistance I’ll ask for it, guys!). Your glance up from observing a game you might be interested in purchasing, and see them exhibit an inquisitive glare like some kind of temporary stalker apparently scrutinising your decisions, primed and poised to either lavish you with unwanted attention, or kidnap you. Your constantly bracing yourself for the inevitable interrogations your likely receive, and maintaining self-awareness whilst keeping a vigil is paramount, as it turns into an elaborate game of mousetrap, with the customer playing the role of the mouse.
But despite my admittedly damning verdict of employees conduct, you’ll usually find that the staffs recommendations are relatively helpful. But the fact remains, that unless Game altar there attitudes, their salvation from obscurity is simply delaying the inevitable. Lowering prices, focusing on the rental market are both great strides to maintain its business, but is this really a game that can be saved?
Do you think Game can stay aloft? Or is it just a matter of time? Let me know your opinions.

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