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Pause for the Cause
Charity events, community involvement, awareness programs, volunteer services….how many of these have you participated in? If the answer is zero then we need to change that ASAP. You are focused on your music, trying to break into the industry or stay relevant but make sure you take the time to give back. Various establish celebrities lend a hand in charity events. But, don’t be the type of celebrity who cuts the ribbon, says hello, and/or show your face then leave. Get in the trenches, run that race, be on the front line with other dedicated volunteers fighting for that good cause.
As an upcoming artist it’s not a bad idea to associate yourself with a cause that is near and dear to your heart. We’ve all been affected whether direct or indirect by illnesses, homelessness, violence, etc. Gather the energy from these experiences and use it to fight for that cause. Take time out of thinking about “I have to make it to the top….” and think “I have to give back”. The rewards from lending your time and energy to these organizations will be way more than a hit song.
From a consumer viewpoint, I take notice of my favorite artists doing things that are outside of building the brand and giving back to the causes that need awareness, funding, or even a helping hand. This makes me feel as if I made a good decision on patronizing these artists as well as motivate me to come from behind the laptop and get involved.
Community Involvement can be a great marketing tool for you as an artist. Since you are selling the brand, highlight on causes that you support and organizations that you’ve helped form. Some artists choose to do these things silently and that’s great but it doesn’t hurt to toot your horn a bit if it’ll get more people on board with the involvement.
Not sure where to begin? Here are a few great causes to support:
Which non-profit organizations/causes do you currently support? (Comment below)
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