NHL has Divisions Sponsored?

Jan 20, 2021

1 min read

S. Samek

Naming rights and sponsorships are a big thing in sports. Ads go everywhere, jerseys, hats, stadium names and commercials. Though one place you usully don’t see ads is in the division names. Mostly they are named after geographic locations, or famous people from the leagues history. Well now division names must be up for sell, becuase the NHL has sponsored divisions in 2021.

Yes, its as dumb as it sounds. Like its the Honda west, or MassMutual east. Now it was possible that the NHL needed revenue so it sold the naming rights. But really was it this bad? They just feel so forced and unnatural to have sponsors in front of division names.

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